Branding, Industrial Design
Timeline: Spring 2019 - 3 mo.
A bag brand for the modern digital nomad. Designed to suit your exact needs wherever and whenever. Everyone has their own workflow. Find yours.
We were tasked with conceptualizing a container brand that both fulfilled unmet user needs and filled an existing market gap.
A fleshed-out brand and a physical product.
To get some perspective on the problem, I spoke to some people who move around a lot for work. What kind of stuff do they need to bring around? How do they transport that stuff? What issues do they face?
A mobile worker isn't just a dude who does web design from his laptop on a beach in Bali. This terms encompasses a lot of unique people in a lot of unique places.
Every single person has a unique set of items they carry with them from day to day. This means there is no single ideal bag, because everyone has their own needs.
A single person might have a different setup on any given day, depending on where they're going and what they're doing. This means users either need to compromise their storage with a single bag, or own a variety of bags for different situations.
The freedom to follow their passions
To do their best work
To spend time on what matters
To follow the schedule that suits their lifestyle
A way to bring all their essentials with them
The tools that allow them to work
An organizational system for their unique needs
An adaptable system
A solid brand is more than just a nice logo and palette. Before even starting on that stuff, I figured out what I wanted this brand & product to stand for.
Everything you need
Anything you don't need
Workflow was the end result of workshopping a couple hundred names. I wanted to make sure the name fit the brand values I had established.
To reinforce the brand's travel aspect, I wanted to create a palette reminiscent of the colors of a country's flag. It also needed to be versatile enough to enable customers to create a personalized bag.
Has a strong conceptual link to travel ecause of its use in maps. It also looks quite flowy, making it a perfect visual motif.